(The MOIC already charges as much at its San Francisco location, which became permanent in September. On the negative side, the price of entry has more than doubled, from just $18 in 2016 to a hefty $38-far more than the cityвЂ™s premiere cultural destinations like the Metropolitan Museum of Art and the Museum of Modern Art (both $25) or the nearby New Museum (just $12). For 38 per person, you donвЂ™t only get admission to the MOIC, your ticket also includes ice cream tastings and signature treats exclusive to the MOIC NYC. In a pop-up environment, you canвЂ™t really do that.вЂќ Tickets for visiting the Museum of Ice Cream are already on sale.

вЂњWe can deliver for the first time a state-of-the-art experience, because weвЂ™re able to create every square inch. вЂњBeing able to build out from a cold, dark shell and literally design every square inch of the experience truly is a dream from a creative perspective,вЂќ MOIC co-founder Maryellis Bunn told Fast Company of the new location. Highlights will include a three-story slide, a floating table of desserts, a hall of giant scoops, a MTA-inspired вЂњCelestial Subway,вЂќ and a hidden вЂњQueen Bee hive.вЂќ Located at 558 Broadway in SoHo, the MOIC features 13 all-new interactive art installations across 25,000 square feet over 3 floors. Guests can also look forward to 13 brand new installations inspired by ice cream and other desserts, created by MOICвЂ™s architects and designers. This was my favorite sample- so light and fluffy All in all, this is a once in a lifetime experience. The new museum will cover nearly 25,000 square feet, with the largest version of its signature sprinkle pool to date. There is also an ice cream sandwich swing, a Museum of Ice Cream neon sign, a dripping pink ice cream bench, and a sample of a strawberry pancake ice cream sandwich. If you havenвЂ™t had your Instagram moment at the MOIC yet, it may have been worth waiting. Built on Selfies, Museum of Ice Cream Now Has 40 Million to Expand 28-year-old co-founder Maryellis Bunn talks about whatвЂ™s next for a brand thatвЂ™s been called the future of retail. It has also inspired seemingly countless imitators, from the avocado-themed CADO, to the Museum of Pizza, to the Dream Machine. It has also branched into retail with a Sephora makeup collection, a branded ice cream, and a branded childrenвЂ™s clothing line for Target. To date, the MOIC has had over 1.5 million visitors across pop-ups in Los Angeles, New York, Miami, and San Francisco. The original version, sited across from the Whitney Museum in the Meatpacking District, was an instant sensation, selling out 30,000 tickets in just five days. TheВ juggernaut that is the Museum of Ice Cream, which helped kick the pop-up museum trend into high gear with the launch of its first New York edition in 2016, has announced plans to return to the city with its first permanent space, coming this fall to 558 Broadway in Soho. The ticket giveaway has ended.New York is about to get a whole lot sweeter. Specialties: MOIC NYC features our most imaginative, multi-sensory installations that bring to life your most delightful dreams: savor the sweetest treats on a floating table, ride our out-of-this-world pink 'Celestial Subway,' slide down an epic three-story slide, and follow the sound of a buzz that will lead you to a giant 'Queen Bee hive.' Taste our new signature ice cream flavors and ice. For more information, including health and safety rules, visit or follow on Instagram and Facebook for updates. Museum of Ice Cream is located at 11506 Century Oaks Terrace #128 at the Domain. Your ticket allows you one hour to play around the MOIC and also includes a frozen popsicle, soft serve ice cream, cotton candy, a fill-your-own bag of candy, and more ice cream featuring special flavors made just for MOIC from AmyвЂ™s Ice Creams. Tickets are sold by a set date and time and range from $29 вЂ“ $32 per person depending on day of the week. As you go through the MOIC, you will be served five treats like the carnival cotton candy and a Shirley Temple soft serve. The 3 most popular experiences are the the Sprinkle Pool, Banana Forest and Rainbow Tunnel.

When you arrive for your set ticketed time, you will be guided through several rooms in which you can take playful photos. We believe in creating beautiful and shareable. Photo courtesy of Museum of Ice Cream, by Reagan Taylor Photography Museum of Ice Cream is an immersive experience that unites people of all backgrounds in the name of ice cream.

Museum of ice cream